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SEATTLE, WASHINGTON Photography

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May 2, 2017

A Much Needed Brand & Site Makeover!

For those of you who have been following us since I started Epic Studios in 2010 after college, you will notice a dramatic change in our brand identity! For those of you who haven’t, we have been in business for roughly six years now, and believe it or not we have never actually gone through the branding process. To be completely honest until last year I wasn’t even sure I understood what branding was! Or how it was even all that important! Holy cow, was I seriously under educated about the importance of it!

I can’t tell you how important having a brand identity is! I thought the branding colors & logo was going to be the hard part, but really it was defining us! I started researching branding, listening to some of our mentors, and learning what we have been missing for so long! I didn’t go to school for graphic design, so why not leave that the professionals! Here are a few things we did wrong over the last several years.

  • I designed my own logo. It was a horseshoe! Yes I am totally serious!
  • I changed my logo several times within the first year or two.
  • I had no brand identity, but if you were to guess what it was you would say rustic or country.
  • I wasn’t blogging regularly or anything but specific sessions.
  • I spent loads of money on advertising that got me nowhere.
  • And the biggest, in my opinion, I didn’t make my husband, David, a part of it.

That’s okay though! We are human and we are supposed to make mistakes! If we don’t then we don’t grow or learn anything. We stand still looking at the world from one perspective, never getting better, stuck in a rut. The key is to learn from those mistakes, those horrible failures, and keep going.

We have grown over and over again each year we have been in business. Our likes, dislikes, styles, tastes, have changed. Our clients are the most important part of our business and our lives and we wanted to be able to give back to them more than we ever have before! We have been reborn, we can’t wait to chat over coffee, sleepless nights, and heartfelt moments!

The best part of all of this is we want to share and celebrate this new brand launch with you! To celebrate we are offering a special Launch price for 2017, before we roll out our normal pricing in 2018! We have never done this before, but we are so excited that we really want to share this time with you! Hurry though! There are a limited amount of spaces and we don’t take everyone! We want to be sure that we are a good fit for you, so you will feel excited, and most importantly comfortable! To get this Launch Special just sign up for our new newsletter, which you can find at the bottom of this page! Please sign up only one time, honor system! We can’t wait to meet you and chat over coffee!

Before I sign off I want to shout out to Kara Layne & Co. I felt a connection with her before we even had a chance to talk. I was excited when she was able to collaborate with us! She saw our vision and made it come to life beautifully! Thank you so much Kara, you are amazing, patient, and a fantastic creative! I can’t wait to work with you again in the future!

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Meet kayla

the basics

married 5yrs to my best friend

coffee lover

pumpkin obsessed!

Pretzel enthusiast

utterly obsessed with owls

im a writer

love movies!

drink of choice is coffee with bailey's or amaretto

love to travel

I look forward to building new relationships

total bookworm!

crazy about lists

cannot stand bent pages! OCD!

total foodie

fitness crazed! love barre & yoga!

Browse by category!

Personal

health & fitness

Weddings

Engagements

for photographers

inspiration mondays

for brides

ask anything

travel

or use the
Search bar!

press enter

The Wedding experience!

For those of you who have been following us since I started Epic Studios in 2010 after college, you will notice a dramatic change in our brand identity! For those of you who haven’t, we have been in business for roughly six years now, and believe it or not we have never actually gone through the branding process. To be completely honest until last year I wasn’t even sure I understood what branding was! Or how it was even all that important! Holy cow, was I seriously under educated about the importance of it!

I can’t tell you how important having a brand identity is! I thought the branding colors & logo was going to be the hard part, but really it was defining us! I started researching branding, listening to some of our mentors, and learning what we have been missing for so long! I didn’t go to school for graphic design, so why not leave that the professionals! Here are a few things we did wrong over the last several years.

  • I designed my own logo. It was a horseshoe! Yes I am totally serious!
  • I changed my logo several times within the first year or two.
  • I had no brand identity, but if you were to guess what it was you would say rustic or country.
  • I wasn’t blogging regularly or anything but specific sessions.
  • I spent loads of money on advertising that got me nowhere.
  • And the biggest, in my opinion, I didn’t make my husband, David, a part of it.

That’s okay though! We are human and we are supposed to make mistakes! If we don’t then we don’t grow or learn anything. We stand still looking at the world from one perspective, never getting better, stuck in a rut. The key is to learn from those mistakes, those horrible failures, and keep going.

We have grown over and over again each year we have been in business. Our likes, dislikes, styles, tastes, have changed. Our clients are the most important part of our business and our lives and we wanted to be able to give back to them more than we ever have before! We have been reborn, we can’t wait to chat over coffee, sleepless nights, and heartfelt moments!

The best part of all of this is we want to share and celebrate this new brand launch with you! To celebrate we are offering a special Launch price for 2017, before we roll out our normal pricing in 2018! We have never done this before, but we are so excited that we really want to share this time with you! Hurry though! There are a limited amount of spaces and we don’t take everyone! We want to be sure that we are a good fit for you, so you will feel excited, and most importantly comfortable! To get this Launch Special just sign up for our new newsletter, which you can find at the bottom of this page! Please sign up only one time, honor system! We can’t wait to meet you and chat over coffee!

Before I sign off I want to shout out to Kara Layne & Co. I felt a connection with her before we even had a chance to talk. I was excited when she was able to collaborate with us! She saw our vision and made it come to life beautifully! Thank you so much Kara, you are amazing, patient, and a fantastic creative! I can’t wait to work with you again in the future!

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  1. Chelsea

    May 4th, 2017 at 3:31 pm

    My newest, sweetest friend, I love this post so much! I too did much of the same things as you did! I now look back at myself and chuckle at how far I’ve grown. My favorite change, and I am sure one of yours too, was making my sweet husband my assistant photographer. Anytime your best friend can be apart of your passion, it makes it a million times better. Thank you for all of your help, advice, and encouragement! Please keep up all of your hard work, it’s paying off!

    Hugs,
    Chelsea

  2. KaylaGrey

    May 8th, 2017 at 9:30 am

    Good Morning Girlie!
    It is amazing to be able to look back on the mistakes you made in the past. But the best part is that we grow from those mistakes. My husband and I have always worked as a photography team, but my mistake was not involving him into the rest of the business. Trying to handle everything on my own, even if I wasn’t good at it. I have learned that what I am not great at, or find boring, he loves and in fact is fantastic at! We were always supposed to do this together and I took that away from him in the beginning! I’m so glad that we are changing all that now!

    Thank you for your sweet words! I am so happy that I have been able to help you, and inspire you!

    Cheers,
    Kayla!

Leave a Reply!

Meet Kayla!

The basics

married 5yrs to my best friend

coffee lover

pumpkin obsessed!

Pretzel enthusiast

utterly obsessed with owls

im a writer

love movies!

drink of choice is coffee with bailey's or amaretto

love to travel

I look forward to building new relationships

total bookworm!

crazy about lists

cannot stand bent pages! OCD!

total foodie

fitness crazed! love barre & yoga!

Browse by category!

Personal

health & fitness

Weddings

engagements

boudoir

for brides

for photographers

inspirational mondays

travel

or use the Search bar!

press enter

Learn more! ~>

The Wedding experience!

recent post!

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@kaylagreyphotography

We are a husband and wife photography team based in seattle, washington!

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