For those of you who have been following us since I started Epic Studios in 2010 after college, you will notice a dramatic change in our brand identity! For those of you who haven’t, we have been in business for roughly six years now, and believe it or not we have never actually gone through the branding process. To be completely honest until last year I wasn’t even sure I understood what branding was! Or how it was even all that important! Holy cow, was I seriously under educated about the importance of it!
I can’t tell you how important having a brand identity is! I thought the branding colors & logo was going to be the hard part, but really it was defining us! I started researching branding, listening to some of our mentors, and learning what we have been missing for so long! I didn’t go to school for graphic design, so why not leave that the professionals! Here are a few things we did wrong over the last several years.
- I designed my own logo. It was a horseshoe! Yes I am totally serious!
- I changed my logo several times within the first year or two.
- I had no brand identity, but if you were to guess what it was you would say rustic or country.
- I wasn’t blogging regularly or anything but specific sessions.
- I spent loads of money on advertising that got me nowhere.
- And the biggest, in my opinion, I didn’t make my husband, David, a part of it.
That’s okay though! We are human and we are supposed to make mistakes! If we don’t then we don’t grow or learn anything. We stand still looking at the world from one perspective, never getting better, stuck in a rut. The key is to learn from those mistakes, those horrible failures, and keep going.
We have grown over and over again each year we have been in business. Our likes, dislikes, styles, tastes, have changed. Our clients are the most important part of our business and our lives and we wanted to be able to give back to them more than we ever have before! We have been reborn, we can’t wait to chat over coffee, sleepless nights, and heartfelt moments!
The best part of all of this is we want to share and celebrate this new brand launch with you! To celebrate we are offering a special Launch price for 2017, before we roll out our normal pricing in 2018! We have never done this before, but we are so excited that we really want to share this time with you! Hurry though! There are a limited amount of spaces and we don’t take everyone! We want to be sure that we are a good fit for you, so you will feel excited, and most importantly comfortable! To get this Launch Special just sign up for our new newsletter, which you can find at the bottom of this page! Please sign up only one time, honor system! We can’t wait to meet you and chat over coffee!
Before I sign off I want to shout out to Kara Layne & Co. I felt a connection with her before we even had a chance to talk. I was excited when she was able to collaborate with us! She saw our vision and made it come to life beautifully! Thank you so much Kara, you are amazing, patient, and a fantastic creative! I can’t wait to work with you again in the future!